A fragrance for the moments that stay with you.
Sufaira is a fragrance house based in Srinagar, Jammu & Kashmir. We bring together attars, perfumes, oud and fragrance collections for people who see scent as part of how they express themselves.
Our name is carried by a simple invitation: Breathe the moment. A fragrance can mark a place, call back a memory or become part of an everyday ritual. Sufaira creates a space to explore those moments, one scent at a time.
Explore by feeling
Across the Sufaira collection, each fragrance offers its own character. The Rehl Series follows five imagined landscapes—from Kashmir’s snowy peaks to forest, ocean, sunset and desert—while the wider range offers more ways to find a scent that feels personal.
Find your Sufaira moment
Discover the fragrances online or explore our in-store collection. If you need help choosing, have a question about an order, or would like to discuss a wholesale enquiry, our team is here to help.